view published in Infosys BBSR magazine:HORIZON
-----Original Message-----
From: Sujoy Neogi
Sent: Thursday, January 13, 2005 9:56 AM
To: horizon
Subject: Entry for Horizon Jan 2005
Meri Awaz Suno,KBC and now The Indian Idol - Will the Jassis and the Bahus fade into oblivion?
Why is Indian Idol more successful than SaReGaMa? Definitely SaReGaMa is superior in terms of quality of singers and parameters on which they are judged (People dont mind PJs by Anu Mallik and forced brand endorsements of Nokia). Why?the answer is it feeds on the voyeuristic characters of audience. The viewer feels superior when he finds himself in a position where he can decide future of the participant and comment on him, the same superiority one felt when he watched KBC and found that he could answer questions which someone winning 25 lakhs could not.
The same theory can be applied to serials like Jassi and KSBKBT, there are serials with better ideas and content,but the TRPs of a serial goes high only when it shows the rivalry between two women or families, something which the middle class women closely relates with. Remember the excitement associated with Indian Idol participants going out each week is same the audience, had when it waited for return of Mihir in KSBKBT. Saans & Bahu and Indian Idol will continue to rule the Idiot Box as long as people watch TV to have something to talk about, have a feeling that they can control life of other people and enjoy watching Rahul Saxena crying when he goes out of Indian Idol.
SUJOY NEOGI
From: Sujoy Neogi
Sent: Thursday, January 13, 2005 9:56 AM
To: horizon
Subject: Entry for Horizon Jan 2005
Meri Awaz Suno,KBC and now The Indian Idol - Will the Jassis and the Bahus fade into oblivion?
Why is Indian Idol more successful than SaReGaMa? Definitely SaReGaMa is superior in terms of quality of singers and parameters on which they are judged (People dont mind PJs by Anu Mallik and forced brand endorsements of Nokia). Why?the answer is it feeds on the voyeuristic characters of audience. The viewer feels superior when he finds himself in a position where he can decide future of the participant and comment on him, the same superiority one felt when he watched KBC and found that he could answer questions which someone winning 25 lakhs could not.
The same theory can be applied to serials like Jassi and KSBKBT, there are serials with better ideas and content,but the TRPs of a serial goes high only when it shows the rivalry between two women or families, something which the middle class women closely relates with. Remember the excitement associated with Indian Idol participants going out each week is same the audience, had when it waited for return of Mihir in KSBKBT. Saans & Bahu and Indian Idol will continue to rule the Idiot Box as long as people watch TV to have something to talk about, have a feeling that they can control life of other people and enjoy watching Rahul Saxena crying when he goes out of Indian Idol.
SUJOY NEOGI
posted by Unknown @ 10:41 AM
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